Social Motivation - Connecting SCARF & Colors: PCI - Part 3
Use "SCARF: A Brain-Based Model for Collaborating with and Influencing Others" to see what motivates and influences our behavior in social situations. This model presents five domains which are: status, certainty, autonomy, relatedness, and fairness, and is based on neuroscience research that implies that these five social domains activate the same threat and reward responses in our brain that we rely on for physical survival. Connections between SCARF and Colors.